An easy to use, cohesive identity update for
Britains oldest outdoor charity.

The Outward Bound Trust

The Outward Bound Trust is a charity that partners with colleges, employers and youth groups teaching valuable emotional life lessons through outdoor activities.

Previous branding proved hard for Outward Bound to roll out, I created an identity based around a grid and type treatment that the charity could implement easily, and that communicated their core beliefs clearly across their key audience groups, from young people to corporate and high net-worth donors.

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